What’s in Your Toolbox?
Several years ago I was asked to participate in a Habitat for Humanity project. It was a day when only women were to work on a home that was being built for a single mother in Hartford, CT, and I was...
View ArticleThe REport
Keep your friends close! A new survey found that 88 percent of Facebook friends have physically met each other as opposed to only 48.2 percent of people who have met their Twitter followers. This...
View ArticleThe REport
USA Today released its preseason college football Top 25 coaches’ poll this week, so naturally, talk on the practice field was about … Twitter. Turns out some high profile coaches want the only tweets...
View ArticleTen Considerations in Creating a Succession Plan
A succession plan is as important as life insurance. Please consider your options as early as possible in your tenure. If Buffet were to retire today, would his company find the talent to lead them?...
View ArticleTelling Stories
Every house deserves a good story. Almost every real estate professional I’ve met has got lots of good stories to tell. This should be a perfect match for a ‘one plus one equals four’ type equation....
View ArticleThe REport
Think the real estate industry is one of the more social media savvy industries out there? Think again! A new report from NetProspex ranks real estate at 28 out of 50, below such industries as...
View ArticleThinking About Marketing Strategically
[From an interview with Marc Davidson and Brian Boero] The Brokerage behind today’s office needs to approach the marketplace like a media company. If the newspaper is out, if paying for Online ads is...
View ArticleThe REport
With baseball season officially over, did your team make it to the playoffs? The New York Times reports that playoff ad sales are brisk, as live sports viewership is up. Thanks in some part to the...
View ArticleThe REport
One small step for man, one giant leap for iPhones: A father-son team sent their iPhone and a video camera into space over the weekend, collecting video footage from 20 miles above the Earth. The...
View ArticleLifestyle Branding-In, Traditional Branding-Out
There has been a shift in branding strategies in our industry over the last 12-24 months. Clever real estate professionals have finally figured out that the traditional branding approaches our industry...
View ArticleClik here to view.
Week in Review: What We Liked From the Week That Was
In the words of Bob Dylan, “The Times They Are A-Changin’.” This week, the 112th Congress was sworn in and the gavel passed from democrat Nancy Pelosi to republican John Boehner in a changing of the...
View Article3 Ways to Make a Great First Impression Online
When a new Better Homes and Gardens Real Estate partner launches, we host a number of welcome events for agents sharing more about the brand that stands behind them and some of the new tools they’ll...
View ArticleClik here to view.
Ideas for Monitoring and Improving Listing Absorption Rate
How can brokers improve listing absorption rate, and what types of tools and measurement devices are required to accomplish this? Listing Standards One of the mistakes that real estate leaders make is...
View ArticleClik here to view.
Fusion 2011: Highlights
Sherry Chris, President & CEO of Better Homes and Gardens Real Estate, shares amazing moments and highlights from our first national sales event, Fusion, held February 9-11, 2011. The post Fusion...
View ArticleClik here to view.
The REport
Social media – as an investment – received a big boost this week when JPMorgan Chase announced that it is starting a new fund for investors to back privately held technology companies like Twitter and...
View ArticleFinancing, Financing, Financing ….It’s all in the Financing!
Five years after we entered this current downturn, some real estate professionals still attempt to close transactions through the sole use of traditional forms of financing. By traditional, I am...
View ArticleClik here to view.
3 Shtick-Free Ways to Build Your Business to Attract Gen Y Buyers and Sellers
‘Shtick’ and ‘real estate marketing’ seem to go hand-in-hand. For example, does everything you touch turn to sold? It happens to a lot of agents. Shtick lost its luster years ago and the next...
View ArticleClik here to view.
The REport
Happy Birthday, Twitter! The social networking site is celebrating its fifth anniversary. It’s hard to look back in a pre-microblogging world, especially when you take into account the impact it has...
View ArticleClik here to view.
The REport
In an economy where last week’s TLC series debut of “Extreme Couponing” nabs big ratings, it is easy to see why daily deal sites like Groupon and Living Social are all the rage. But will the trend...
View ArticleClik here to view.
The REport: Facebook Engagement Leaders, Mobile Phone Privacy & More
Automobile companies have always seemed to engage well with consumers. Through innovative commercials, webisodes and other initiatives, their marketing departments have successfully communicated and...
View Article
